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Is an SEO agency really more expensive than a freelancer?

Three tips to help you decide which SEO expert is right for you.

We fall directly with the door into the house: In our eyes, the engagement of an SEO agency is far cheaper than the engagement of a freelance SEO specialist. Why? In most cases, a contract has been signed with reliable and experienced SEO agencies for one thousand to five thousand euros per month for all professional services rendered. A freelance SEO expert, on the other hand, usually charges up to 500 euros for one task.

Three tips to help you find the right SEO partner

  1. The first thing you need to do is ask yourself what your new SEO partner, whether SEO agency or freelancer should accomplish. For example, if you want to hire an agency to improve the quality of your content or create content that is better optimized for your specific keywords, hiring a freelancer is pointless. You would end up spending more money on the freelancer as they usually charge more for individual services and the SEO agency offers you a package.
  2. You should know what kind of services you can expect from any SEO partner. Freelance SEO specialists usually charge a flat fee for their services individually, while a professionally managed SEO agency charges a fixed price for all services. Usually, the offer is also tailored to your needs, resulting in a total package that is managed by several search engine agency employees at once. A freelancer, on the other hand, can only work alone.
  3. Ask yourself what the SEO agency requires to meet your project deadline. Some agencies offer a free estimate, while others require payment before delivering any work. A professional SEO agency generally only charges money after the initial service and never upfront.

Permanently increase visibility on the web with an SEO agency

Finally, make sure that you choose an SEO firm that has the required skills to increase your visibility on the web. It would be better to hire an SEO agency with a proven track record in the industry. You also need to make sure that the agency has access to resources like online marketing consultants, writers and a wide range of sources for backlink building.

When choosing an SEO agency, it is also important to consider how well your business fits the market. If you are targeting a niche market, you may be able to save money by hiring an SEO specialist who specializes in that type of field. However, it is equally important to make sure that the agency you choose can help increase the number of users in your target market. As mentioned earlier, freelancers may be cheaper for a short-term contract, but often charge extra fees for long-term work.

Possibly freelancers for small projects after all?

When choosing a freelance SEO expert, always make sure that you are getting the most for your money. Hiring a freelance SEO specialist is a better idea if you are planning to start a small online business or if your existing website has a search engine optimization problem that does not require long-term collaboration.


As you can see, choosing an SEO agency for your business requires some research and a little forethought. Before you hire the first SEO service provider that comes on the market, it's important to know the basics of search engine optimization and the fundamentals of web marketing so you know how much you can spend.

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